Clean Beauty
Our Ingredients
Every formula is built on one rule: if we would not put it on our own skin, it does not go in the product.
Our Commitment
Honest formulas. Nothing hidden.
We publish full ingredient lists on every product. We choose actives that are scientifically backed and safe for Indian skin — designed for our humidity, heat, and diverse skin tones.
What We Always Use
Dermatologist-tested actives
Skin-safe pigments and dyes
Hydrating base ingredients (hyaluronic acid, glycerin)
Long-wear, humidity-resistant formulas
Cruelty-free, ethically sourced materials
What We Never Use
Parabens or harmful preservatives
Harsh sulfates that strip skin
Carcinogenic or restricted chemicals
Animal-derived ingredients (in vegan range)
Artificial fragrances that irritate sensitive skin
Hero Ingredients We Love
Science-backed actives that actually make a difference on Indian skin.
Hyaluronic Acid
HydrationDraws moisture deep into skin layers, keeping lips and face plump and comfortable even in dry, air-conditioned environments.
Vitamin E
AntioxidantA powerful antioxidant that protects skin cells from oxidative stress, keeps lips nourished, and extends the longevity of colour.
Jojoba Oil
NourishmentStructurally similar to skin's natural sebum. Moisturises without clogging pores, making it perfect for India's diverse skin types.
Curious about a specific ingredient?
Our team is happy to answer any formulation questions.
Ask Our Team