CLEAN BEAUTY
If we would not use it, it is not in there.
Every formula is built on one rule. We publish full ingredient lists on every product page.
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OUR COMMITMENT
The rules
HONEST FORMULAS. NOTHING HIDDEN.
We choose actives that are scientifically backed and safe for Indian skin — designed for our humidity, our heat, and the full range of our skin tones.
WHAT WE ALWAYS USE
- Dermatologist-tested actives
- Skin-safe pigments and dyes
- Hydrating bases — hyaluronic acid, glycerin
- Long-wear, humidity-resistant formulas
- Cruelty-free, ethically sourced materials
WHAT WE NEVER USE
- Parabens or harmful preservatives
- Harsh sulfates that strip skin
- Carcinogenic or restricted chemicals
- Animal-derived ingredients, in the vegan range
- Artificial fragrances that irritate sensitive skin
SCIENCE-BACKED ACTIVES
Hero ingredients we love
HYALURONIC ACID · HYDRATION
Draws moisture deep into the skin, keeping lips and face plump and comfortable even in dry, air-conditioned rooms.
VITAMIN E · ANTIOXIDANT
Protects skin cells from oxidative stress, keeps lips nourished, and extends how long colour lasts.
JOJOBA OIL · NOURISHMENT
Structurally close to the skin's own sebum. Moisturises without clogging pores, which suits India's range of skin types.
DERM TESTED
Every formula, before it ships.
CRUELTY FREE
Never tested on animals. Nor by our suppliers.
MADE IN INDIA
Manufactured here, for here.
Curious about a specific formula?
Ask us anything about what goes into a product.