{"title":"New Arrivals","description":"\u003cp\u003eFresh arrivals. Be the first to try Sidvion's newest formulas, shades and innovations.\u003c\/p\u003e","products":[{"product_id":"2-in-1-mascara-eyeliner","title":"SIDVION 2-in-1 Eyeliner \u0026 Mascara | Waterproof, Smudge-Proof, Long-Lasting","description":"\u003cp\u003eTwo tools, one stroke. The Sidvion 2 in 1 Double Effect Mascara \u0026amp; Eyeliner is the ultimate eye essential — everything you need for flawless eyes in one compact tube.\u003c\/p\u003e\u003cp\u003eOne end features an \u003cstrong\u003eultra-precise eyeliner tip\u003c\/strong\u003e for sharp, defined lines. The other delivers a \u003cstrong\u003eclump-free mascara formula\u003c\/strong\u003e that volumises and lengthens lashes for bold, dramatic impact.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFlawless Application\u003c\/strong\u003e — ultra-precise tip for clean lines\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBold Black\u003c\/strong\u003e — intense colour payoff\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSmudge Proof\u003c\/strong\u003e — stays put all day\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCruelty-Free\u003c\/strong\u003e — kind to you and the planet\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003e8 ml | Double Effect | 2 in 1\u003c\/strong\u003e\u003c\/p\u003e","brand":"Sidvion","offers":[{"title":"Default Title","offer_id":48494051819712,"sku":null,"price":330.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0767\/4822\/6752\/files\/WhatsAppImage2026-06-19at3.18.44PM_2.jpg?v=1782303000"},{"product_id":"eyeshadow","title":"Color Fantasy 9 Color Professional Palette","description":"\u003cp\u003eOne palette. Endless possibilities. Your glow. Your way.\u003c\/p\u003e\u003cp\u003eSidvion Color Fantasy is a 9-colour professional eyeshadow palette packed with a stunning mix of matte, shimmer, and glitter shades — designed to highlight, sculpt, and transform your look from everyday radiance to full glam.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e9 Stunning Shades\u003c\/strong\u003e — perfect mix of matte, shimmer \u0026amp; glitter\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSilky Smooth Texture\u003c\/strong\u003e — easy to blend, lightweight \u0026amp; buildable\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLong Lasting Glow\u003c\/strong\u003e — stays all day without fading or creasing\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVersatile Use\u003c\/strong\u003e — ideal for highlighting cheekbones, brow bones, inner corners \u0026amp; more\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHighly Pigmented\u003c\/strong\u003e — rich colour payoff for a natural or bold, radiant finish\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003ePerfect for: Highlighting | Cheekbones | Brow Bone | Inner Corners | Face \u0026amp; Eyes\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCruelty-free.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Sidvion","offers":[{"title":"Default Title","offer_id":48494051885248,"sku":null,"price":999.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0767\/4822\/6752\/files\/WhatsAppImage2026-06-19at2.35.26PM.jpg?v=1782303001"},{"product_id":"kajal","title":"SIDVION Super Stay Kajal Pencil | Deep Black | Waterproof \u0026 Smudge Proof","description":"\u003cp\u003eDefine your eyes in one bold stroke. Sidvion Rock the Line Kajal glides on effortlessly with its Single Stroke Super Glide formula — delivering intense jet black colour that lasts 12 hours straight.\u003c\/p\u003e\u003cp\u003eWaterproof and smudge-proof, it stays put through heat, humidity, and everything in between. Vegan and kind to your eyes and the planet.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eJet Black | 12HR Intense | Waterproof | Smudge Proof | Vegan\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eBold. Smooth. Long Lasting.\u003c\/em\u003e\u003c\/p\u003e","brand":"Sidvion","offers":[{"title":"Black","offer_id":48496404103360,"sku":null,"price":220.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0767\/4822\/6752\/files\/WhatsApp_Image_2026-06-19_at_2.14.57_PM_1.jpg?v=1782303002"},{"product_id":"foundation-3","title":"True Impact Foundation 03","description":"\u003cp\u003eMeet your skin's perfect match. Sidvion True Impact Foundation 03 delivers high coverage that stays longer and goes waterproof — giving you a flawless, natural finish all day long.\u003c\/p\u003e\u003cp\u003eLightweight yet buildable, it evens out your skin tone and covers imperfections without settling into pores or creasing. The pump dispenser ensures hygienic, mess-free application every time.\u003c\/p\u003e\u003cp\u003eShade 03 — porcelain, ideal for very fair to light skin tones.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHigh Coverage | Stay Longer | Waterproof | 50 ml\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCruelty-free. Dermatologically tested.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Sidvion","offers":[{"title":"Default Title","offer_id":48494051983552,"sku":null,"price":799.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0767\/4822\/6752\/files\/WhatsAppImage2026-06-19at2.10.21PM_1.jpg?v=1782303003"},{"product_id":"foundation-2","title":"True Impact Foundation 02","description":"\u003cp\u003eMeet your skin's perfect match. Sidvion True Impact Foundation 02 delivers high coverage that stays longer and goes waterproof — giving you a flawless, natural finish all day long.\u003c\/p\u003e\u003cp\u003eLightweight yet buildable, it evens out your skin tone and covers imperfections without settling into pores or creasing. The pump dispenser ensures hygienic, mess-free application every time.\u003c\/p\u003e\u003cp\u003eShade 02 — light beige, ideal for fair to light skin tones.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHigh Coverage | Stay Longer | Waterproof | 50 ml\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCruelty-free. Dermatologically tested.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Sidvion","offers":[{"title":"Default Title","offer_id":48494052049088,"sku":null,"price":799.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0767\/4822\/6752\/files\/WhatsAppImage2026-06-19at2.10.21PM_2.jpg?v=1782303004"},{"product_id":"foundation","title":"True Impact Foundation 01","description":"\u003cp\u003eMeet your skin's perfect match. Sidvion True Impact Foundation 01 delivers high coverage that stays longer and goes waterproof — giving you a flawless, natural finish all day long.\u003c\/p\u003e\u003cp\u003eLightweight yet buildable, it evens out your skin tone and covers imperfections without settling into pores or creasing. The pump dispenser ensures hygienic, mess-free application every time.\u003c\/p\u003e\u003cp\u003eShade 01 — warm golden beige, ideal for medium to wheatish skin tones.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHigh Coverage | Stay Longer | Waterproof | 50 ml\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCruelty-free. Dermatologically tested.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Sidvion","offers":[{"title":"Default Title","offer_id":48494052081856,"sku":null,"price":799.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0767\/4822\/6752\/files\/WhatsAppImage2026-06-19at2.10.21PM.jpg?v=1782303005"},{"product_id":"primer","title":"Mattifying Primer","description":"\u003cp\u003eYour base, perfected. Sidvion's Mattifying Primer blurs pores, controls shine, and locks your makeup in place — all day, through humidity, heat, and everything in between.\u003c\/p\u003e\u003cp\u003eLightweight and silky, it sits invisibly under foundation or alone on bare skin. Formulated for Indian skin tones and climate, it keeps you matte without drying out your complexion.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCruelty-free. Dermatologically tested.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Sidvion","offers":[{"title":"Default Title","offer_id":48494052114624,"sku":"SDV-PRIMER-001","price":500.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0767\/4822\/6752\/files\/ChatGPTImageMay20_2026_02_34_06PM.png?v=1782303007"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0767\/4822\/6752\/collections\/WhatsApp_Image_2026-06-23_at_3.17.42_PM.jpg?v=1782304731","url":"https:\/\/sidvion.com\/collections\/new-launches.oembed","provider":"Sidvion","version":"1.0","type":"link"}